International Conference on Web Analytics and Online Consumer Journeys - (ICWAOCJ-26)


13th - 14th November, 2026 | Nicosia, Cyprus

Multi-format (In-person/Virtual)

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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 13–14 November 2026
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 3 SDGs SDGs 8, 9 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

13 NOV 2026 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    Concurrent Technical Session I

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 01
    Innovations in Web Analytics
    Track 02
    E-commerce Strategies for Enhanced Conversion
    Track 03
    Understanding Consumer Journeys in the Digital Age
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    Concurrent Technical Session II

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 04
    A/B Testing and Experimentation in Marketing
    Track 05
    Heatmap Analysis for User Experience Optimization
    Track 06
    Clickstream Data: Insights into Online Behavior
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Conference Schedule

14 NOV 2026 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    Concurrent Technical Session III

    SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 07
    Metrics for Customer Engagement and Retention
    Track 08
    Funnel Analysis: From Awareness to Purchase
    Track 09
    Digital Footprint: Tracking Consumer Behavior
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    Concurrent Technical Session IV

    SDG 12 · Responsible Consumption and Production

    2 TRACKS
    Track 10
    Bounce Rate Analysis: Causes and Solutions
    Track 11
    Data-Driven Journeys: Shaping the Future of E-commerce
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production

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