International Conference on Marketing Innovation and Competitive Advantage - (ICMICA-27)


20th - 21st March, 2027 | Singapore, Singapore

Multi-format (In-person/Virtual)

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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 20–21 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 6 SDGs SDGs 3, 8, 9, 11, 12 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

20 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    3
    SDG-Focused Technical Session I

    SDG 3 · Good Health and Well-being

    3 TRACKS
    Track 01
    Innovations in Marketing Strategy
    Track 02
    Customer-Centric Marketing Approaches
    Track 03
    Digital Marketing Trends and Technologies
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    8
    SDG-Focused Technical Session II

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 04
    Brand Development and Management
    Track 05
    Market Trends and Consumer Behavior
    Track 06
    Go-To-Market Strategies for New Products
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Conference Schedule

21 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    9 11
    SDG-Focused Technical Session III

    SDG 9 · Industry, Innovation and Infrastructure ·SDG 11 · Sustainable Cities and Communities

    3 TRACKS
    Track 07
    Value Proposition Development
    Track 08
    Marketing Analytics and Performance Measurement
    Track 09
    Competitive Intelligence in Marketing
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    12 17
    SDG-Focused Technical Session IV

    SDG 12 · Responsible Consumption and Production ·SDG 17 · Partnerships for the Goals

    2 TRACKS
    Track 10
    Product Innovation and Market Differentiation
    Track 11
    Strategic Marketing Research for Business Growth
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
3 Good Health and Well-being 8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 11 Sustainable Cities and Communities 12 Responsible Consumption and Production 17 Partnerships for the Goals

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